This link was submitted by mediterra, lots of good tips for our shops...
http://www.etsy.com/storque/seller-handbook/best-of-the-etsy-forums-20-questions-your-buyers-are-asking-7024/
http://www.etsy.com/storque/seller-handbook/best-of-the-etsy-forums-20-questions-your-buyers-are-asking-7024/